ORLANDO, Fla. (June 27, 2006) – Curley & Pynn, an Orlando-based public relations and marketing communications firm, has received federal service mark registration for the Message Matrix®, its unique system that helps clients effectively communicate in public environments, with media or other key audiences.
“We have been training client representatives on how to clearly present key message points for nearly two decades,” said President Roger Pynn, APR. “The Message Matrix® grew from these training sessions to include a step-by-step messaging strategy as well as visual tools that can help clients easily bridge from tough questions to key messages they want to communicate.”
Following half-day and full-day Message Matrix® training sessions that teach client representatives to identify key issues and deliver clear messages that address those issues, Curley & Pynn works with each client to develop visual tools that graphically connect public issues and potential related questions with the appropriate messages. The system makes it easier for spokespersons to immediately address public concerns with the most effective and correct responses that follow the client’s overall communications strategy.
This is the second federal service mark Curley & Pynn has received over the past year, having registered The Strategic Firm® as a description of the firm’s strategic approach to client service.
Founded in 1984, Curley & Pynn provides counsel and advice, as well as total program management to professionals and corporate clients who recognize that in today’s business environment it is essential to communicate with all who have an interest in their success.
Curley & Pynn is the Central and North Florida affiliate of the worldwide MS&L Network, associated with Manning, Selvage & Lee Inc., one of the world’s largest public relations firms.
For more information about Curley & Pynn, visit www.TheStrategicFirm.com.